I design digital products that turn complexity into clear, scalable experiences. With 3+ years of experience, I lead end-to-end UX initiatives focused on growth, monetization and measurable business impact. My background in visual design and product thinking, combined with close collaboration with development teams, helps me build structured solutions that work in practice.
I design digital products that turn complexity into clear, scalable experiences. With 3+ years of experience, I lead end-to-end UX initiatives focused on growth, monetization and measurable business impact. My background in visual design and product thinking, combined with close collaboration with development teams, helps me build structured solutions that work in practice.
CASE OVERVIEWS ↴
CASE OVERVIEWS ↴
01 / LEARNING EXPERIENCE REDESIGN
01 / LEARNING EXPERIENCE REDESIGN
Segment: International Edtech Platform (18+ languages, 3m+ users, 65+ countries)
Segment: International Edtech Platform (18+ languages, 3m+ users, 65+ countries)
Segment: International Edtech Platform (18+ languages, 3m+ users, 65+ countries)
Ownership: Learning experience · Admin system · Marketing tools · Design system · UX architecture · Growth alignment
Ownership: Learning experience · Admin system · Marketing tools · Design system · UX architecture · Growth alignment
Ownership: Learning experience · Admin system · Marketing tools · Design system · UX architecture · Growth alignment
Owned the redesign of the core learning ecosystem — from student dashboards to internal admin interfaces and new product formats. Led UX architecture decisions for learning flows, improving clarity, scalability and cross-product consistency.
Worked closely with engineering to deliver complex features and system-level improvements across the platform. Extended impact beyond core product by designing marketing page builder tools, visual systems and automation solutions that supported growth and content scalability.
Owned the redesign of the core learning ecosystem — from student dashboards to internal admin interfaces and new product formats. Led UX architecture decisions for learning flows, improving clarity, scalability and cross-product consistency.
Worked closely with engineering to deliver complex features and system-level improvements across the platform. Extended impact beyond core product by designing marketing page builder tools, visual systems and automation solutions that supported growth and content scalability.
Owned the redesign of the core learning ecosystem — from student dashboards to internal admin interfaces and new product formats. Led UX architecture decisions for learning flows, improving clarity, scalability and cross-product consistency.
Worked closely with engineering to deliver complex features and system-level improvements across the platform. Extended impact beyond core product by designing marketing page builder tools, visual systems and automation solutions that supported growth and content scalability.
Impact: Strengthened product structure, improved learning flow coherence and enabled scalable feature development across teams.
Impact: Strengthened product structure, improved learning flow coherence and enabled scalable feature development across teams.
Impact: Strengthened product structure, improved learning flow coherence and enabled scalable feature development across teams.
02 / GROWTH, ENGAGEMENT & MONETIZATION DESIGN
02 / GROWTH, ENGAGEMENT & MONETIZATION DESIGN
Segment: Subscribtion-based international dating app
Segment: Subscribtion-based international dating app
Segment: Subscribtion-based international dating app
Ownership: Onboarding · Interaction design · Profile system · Product research · Experimentation
Ownership: Onboarding · Interaction design · Profile system · Product research · Experimentation
Ownership: Onboarding · Interaction design · Profile system · Product research · Experimentation
Led UX initiatives focused on engagement, retention and monetization. Conducted research and worked with product analytics to identify friction points, churn drivers and conversion bottlenecks. Turned insights into hypotheses, experiments and UX improvements. Redesigned the profile and interaction system to increase perceived value and match quality. Optimized paywall and subscription flows to strengthen monetization logic.
Led UX initiatives focused on engagement, retention and monetization. Conducted research and worked with product analytics to identify friction points, churn drivers and conversion bottlenecks. Turned insights into hypotheses, experiments and UX improvements. Redesigned the profile and interaction system to increase perceived value and match quality. Optimized paywall and subscription flows to strengthen monetization logic.
Impact: Improved early retention dynamics, strengthened engagement signals and supported subscription revenue growth.
Impact: Improved early retention dynamics, strengthened engagement signals and supported subscription revenue growth.
Impact: Improved early retention dynamics, strengthened engagement signals and supported subscription revenue growth.
03 / FINTECH PRODUCT EXPLORATIONS
03 / FINTECH PRODUCT EXPLORATIONS
Segment: Financial services
Segment: Financial services
Ownership: Product concepts · User flows · UX strategy · Interface design
Ownership: Product concepts · User flows · UX strategy · Interface design
Ownership: Product concepts · User flows · UX strategy · Interface design
Developed product design concepts for fintech scenarios, focusing on clarity, trust and decision-making in high-stakes user flows. Explored onboarding, account management, transaction logic and financial interface patterns through structured UX problem-solving. Translated complex product requirements into clear interaction models and polished interface solutions.
Developed product design concepts for fintech scenarios, focusing on clarity, trust and decision-making in high-stakes user flows. Explored onboarding, account management, transaction logic and financial interface patterns through structured UX problem-solving. Translated complex product requirements into clear interaction models and polished interface solutions.
Impact: demonstrated strong product thinking, UX structure and visual precision across fintech use cases.
Impact: demonstrated strong product thinking, UX structure and visual precision across fintech use cases.
VISUAL AND UI CRAFT ↴
VISUAL AND UI CRAFT ↴
