I design scalable digital products that drive growth. With 3+ years of experience, I lead end-to-end UX initiatives focused on monetization and measurable business impact. Working across product, marketing, and engineering, I build solutions that turn strategy into results.
I design scalable digital products that drive growth. With 3+ years of experience, I lead end-to-end UX initiatives focused on monetization and measurable business impact. Working across product, marketing, and engineering, I build solutions that turn strategy into results.
I design scalable digital products that drive growth. With 3+ years of experience, I lead end-to-end UX initiatives focused on monetization and measurable business impact. Working across product, marketing, and engineering, I build solutions that turn strategy into results.
CASE OVERVIEWS ↴
CASE OVERVIEWS ↴
01.LEARNING EXPERIENCE REDESIGN
01.LEARNING EXPERIENCE REDESIGN
01.LEARNING EXPERIENCE REDESIGN
Segment: International Edtech Platform (18+ languages, 3m+ users, 65+ countries)
Segment: International Edtech Platform (18+ languages, 3m+ users, 65+ countries)
Segment: International Edtech Platform (18+ languages, 3m+ users, 65+ countries)
Ownership: Learning experience · Admin system · Marketing tools · Design system · UX architecture · Growth alignment
Ownership: Learning experience · Admin system · Marketing tools · Design system · UX architecture · Growth alignment
Ownership: Learning experience · Admin system · Marketing tools · Design system · UX architecture · Growth alignment
Owned the redesign of the core learning ecosystem — from student dashboards to internal admin interfaces and new product formats. Led UX architecture decisions for learning flows, improving clarity, scalability and cross-product consistency.
Worked closely with engineering to deliver complex features and system-level improvements across the platform. Extended impact beyond core product by designing marketing page builder tools, visual systems and automation solutions that supported growth and content scalability.
Owned the redesign of the core learning ecosystem — from student dashboards to internal admin interfaces and new product formats. Led UX architecture decisions for learning flows, improving clarity, scalability and cross-product consistency.
Worked closely with engineering to deliver complex features and system-level improvements across the platform. Extended impact beyond core product by designing marketing page builder tools, visual systems and automation solutions that supported growth and content scalability.
Owned the redesign of the core learning ecosystem — from student dashboards to internal admin interfaces and new product formats. Led UX architecture decisions for learning flows, improving clarity, scalability and cross-product consistency.
Worked closely with engineering to deliver complex features and system-level improvements across the platform. Extended impact beyond core product by designing marketing page builder tools, visual systems and automation solutions that supported growth and content scalability.
Impact: Strengthened product structure, improved learning flow coherence and enabled scalable feature development across teams.
Impact: Strengthened product structure, improved learning flow coherence and enabled scalable feature development across teams.
Impact: Strengthened product structure, improved learning flow coherence and enabled scalable feature development across teams.
02.GROWTH, ENGAGEMENT & MONETIZATION DESIGN
02.GROWTH, ENGAGEMENT & MONETIZATION DESIGN
02.GROWTH, ENGAGEMENT & MONETIZATION DESIGN
Segment: Subscribtion-based international dating app
Segment: Subscribtion-based international dating app
Segment: Subscribtion-based international dating app
Ownership: Onboarding · Interaction design · Profile system · Product research · Experimentation
Ownership: Onboarding · Interaction design · Profile system · Product research · Experimentation
Ownership: Onboarding · Interaction design · Profile system · Product research · Experimentation
Led UX initiatives focused on increasing engagement, retention and monetization.
Conducted market research, and behavioral analysis to identify friction points in onboarding and early retention. Worked closely with product analytics to uncover churn drivers and conversion bottlenecks. Translated insights into structured hypotheses and A/B test scenarios. Redesigned interaction system to increase perceived value and match quality. Optimized positioning and subscription flows to strengthen monetization logic and improve conversion dynamics.
Led UX initiatives focused on increasing engagement, retention and monetization.
Conducted market research, and behavioral analysis to identify friction points in onboarding and early retention. Worked closely with product analytics to uncover churn drivers and conversion bottlenecks. Translated insights into structured hypotheses and A/B test scenarios. Redesigned interaction system to increase perceived value and match quality. Optimized positioning and subscription flows to strengthen monetization logic and improve conversion dynamics.
Led UX initiatives focused on increasing engagement, retention and monetization.
Conducted market research, and behavioral analysis to identify friction points in onboarding and early retention. Worked closely with product analytics to uncover churn drivers and conversion bottlenecks. Translated insights into structured hypotheses and A/B test scenarios. Redesigned interaction system to increase perceived value and match quality. Optimized positioning and subscription flows to strengthen monetization logic and improve conversion dynamics.
Impact: Improved early retention dynamics, strengthened engagement signals and supported subscription revenue growth.
Impact: Improved early retention dynamics, strengthened engagement signals and supported subscription revenue growth.
Impact: Improved early retention dynamics, strengthened engagement signals and supported subscription revenue growth.
VISUAL AND UI CRAFT ↴
VISUAL AND UI CRAFT ↴
